Upload property photos. Get 7 pieces of marketing copy.

UpDen's Description Suite reads your property photos and generates a complete marketing kit in one click — MLS listing, pro description, email blast, social caption, key features, brochure copy, and paid ad copy. One credit. All independently editable. Export as PDF or DOCX.

Every channel covered. One generation.

Each output is written for its specific format and channel. The MLS listing is concise and structured. The social caption is engaging and short. The email blast includes a subject line. They're not the same text in different lengths — they're different pieces for different purposes.

  • 📝 Pro Description — Full-length for property portals
  • 📋 MLS Listing — Formatted for MLS requirements
  • 📧 Email Blast — Subject line + body for outreach
  • 📱 Social Caption — Engaging copy for social posts
  • ⭐ Key Features — Quick-scan bullet points
  • 📰 Brochure Copy — Print and digital brochure text
  • 🎯 Paid Ad Copy — Google Ads, Meta Ads — short & punchy

Your photos write the copy. Not your prompts.

Most AI copy tools make you describe the property in a text box. UpDen reads the actual photos — rooms, features, finishes, layout — and generates descriptions from what it sees.

Photo-driven, not prompt-driven

Upload property photos and the AI generates descriptions from what it sees — the granite countertops, hardwood floors, bay window, and garden view. Add keywords or custom instructions on top if you want, but the photos do the heavy lifting.

Tuned for your role, not generic

Five personas — Real Estate Agent, Airbnb Host, Landlord, Developer/Investor, Homeowner. Each writes differently. Plus tone controls and length options.

Control what you get

Section visibility lets you skip outputs you don't need. Custom instructions emphasize specific features or target a buyer. Every output is independently editable with markdown support before export.

Generate on the go — or without a full workspace

Standalone mode lets you generate descriptions from uploaded photos without creating a property workspace. Use description.upden.co on a tablet at a showing before you leave.

The copy is just the start of the listing

When descriptions are generated inside a property workspace, they're connected to everything else. Stage a room first and the description reflects the staged version. Publish to a gallery and the copy is already there. Your descriptions aren't isolated documents — they're part of a workflow.

From staged photos

Descriptions from AI-edited images describe the staged version, not the original

Into galleries

Publish a branded gallery with your photos, descriptions, and a lead capture form

Alongside video

Short-form property video from the same photos your copy was generated from

Export everything

PDF or DOCX with cover page, watermark, date, and property details

1 credit = all 7 outputs

Not 1 credit per output. One credit generates the complete description suite — all 7 pieces of marketing copy from one generation. Credits also work across every other tool in the platform.

Up to 5 properties. One-by-one generation. PDF/DOCX export. For individual users.

More properties. Automation, batch, galleries, video. For active professionals.

Full automation, priority processing, analytics. For teams and brokerages.

Stop writing listings. Start generating them.

Upload your property photos. Get MLS copy, social captions, email blasts, ad copy, and three more — instantly.